Earlier this month, Margaret Atwood took to The Guardian to sing the praises of WattPad – a social story sharing site that boasts more than 8 million unique monthly visitors. Since its launch in 2006, there have been more than 5 million stories published on WattPad, although as Atwood admits, the platform is [...]
Sometimes, it’s easy to take for granted the effect of offline marketing and methods. Take for example Vanity Fair’s recent faux pas with TechCrunch, when the Condé Nast publisher tried to fax (yes, you read that right) the tech news site a Microsoft related story. Cue a hunt around TechCrunch for a fax and
Last week, Facebook announced that developers can now utilise a built in follow action through the API. Similar to the subscribe feature, this new follow action means users can follow others in apps, without having to add them as a friend.
When the followed user then publishes content through the application, it will feature [...]
Since its launch in 2010, Kobo has become a key player in the ereader market. In the UK, the company has a strong presence in WHSmith stores and in Canada (home of Kobo), the ereader has a 36% marketshare. With this in mind, we’ve taken a look at Kobo’s varied digital presence and produced the [...]
One of the biggest problems marketers working with social media face is quantifying success and benchmarking competitors. It’s no different for book publishers or authors; you want to easily understand your progress, so you an evaluate whether it’s the correct digital stream for your book.
One of the common ways of boosting interest for forthcoming books is releasing extracts from future titles. This tried-and-tested marketing method has inevitably made its way online, but in some instances, hasn’t really been adapted for the online age. Book extracts can be a great word of mouth marketing tool and by making a few [...]
With the news that Fifty Shades of Grey is on course to sell 1 million copies by the end of 2012, we’re pleased to publish details of the key online influencers behind the novel’s incredible viral growth.
We’ve traced the history of Fifty Shades, looking at the bloggers and websites that voraciously consumed [...]
Penguin has recently announced that they will be publishing Thomas Pynchon’s back-catalogue in ebook format. After overcoming the difficulty of recreating Pynchon’s unique page layouts in ebook form, Penguin will soon be publishing V, The Crying of Lot [...]
Last week we covered how you could target users that have rated books on GoodReads through the Facebook Ads API. Today, we’ll be looking at how you can encourage GoodReads reviews direct from your website.
Here’s an example: Perhaps you have a [...]
Trawling Google for potential reviewers can be frustrating, as you won’t easily find blogs that are kept up to date. Mining reviewer directories can also [...]
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