Last week, Facebook announced that developers can now utilise a built in follow action through the API. Similar to the subscribe feature, this new follow action means users can follow others in apps, without having to add them as a friend.
When the followed user then publishes content through the application, it will feature [...]
Since its launch in 2010, Kobo has become a key player in the ereader market. In the UK, the company has a strong presence in WHSmith stores and in Canada (home of Kobo), the ereader has a 36% marketshare. With this in mind, we’ve taken a look at Kobo’s varied digital presence and produced the [...]
One of the biggest problems marketers working with social media face is quantifying success and benchmarking competitors. It’s no different for book publishers or authors; you want to easily understand your progress, so you an evaluate whether it’s the correct digital stream for your book.
One of the common ways of boosting interest for forthcoming books is releasing extracts from future titles. This tried-and-tested marketing method has inevitably made its way online, but in some instances, hasn’t really been adapted for the online age. Book extracts can be a great word of mouth marketing tool and by making a few [...]
It’s a relatively new problem, but one that concerns both authors and publishers: People are reading your books, but you’re just not getting as many ratings/reviews as you’d like. Well, we’ve found you can use Facebook’s action spec targeting to find would-be reviewers for your work. Before we delve into [...]
With 1 million active readers and a wide range of social loops, Goodreads is an author’s dream. Since integrating with Facebook Open Graph, the book community site has increased its number of daily active users by 77% and more than 6 million books have been rated and read on [...]
Timeline, one of Facebook’s big announcements at f8 last year is quickly becoming the norm on the social network. While users can still hold off switching to timeline, back in March page owners were prompted to switch to the new format.
Alongside the slew of new features, such as easier access to Insights and [...]
Back in 2011, Bloomsbury announced that they would be publishing 230 out of print titles from authors such as Edith Sitwell and VS Prichett , as part of their new Bloomsbury Reader imprint. The service, which can be accessed here, means readers can download ebook editions for [...]
Egan, who is the author of the critically acclaimed A Visit from the Goon Squad has suggested that she had been interested in publishing in serial format for [...]
If there’s one thing that’s got armchair tech analysts, well, up in arms, it’s Facebook’s $1 billion purchase of Instagram. Much has been written of Zuckerberg and co’s purchase of the photo sharing network, but few mainstream news outlets have really highlighted that this [...]
AdaptWrite offers specialised social media and digital analysis for book publishers and authors.
Get Updates Direct to your Inboxsending...