Since its launch in 2010, Kobo has become a key player in the ereader market. In the UK, the company has a strong presence in WHSmith stores and in Canada (home of Kobo), the ereader has a 36% marketshare. With this in mind, we’ve taken a look at Kobo’s varied digital presence and produced the [...]
One of the common ways of boosting interest for forthcoming books is releasing extracts from future titles. This tried-and-tested marketing method has inevitably made its way online, but in some instances, hasn’t really been adapted for the online age. Book extracts can be a great word of mouth marketing tool and by making a few [...]
Pinterest has grabbed headlines and attention over the past couple of months, but some are left wondering how they can strategically (and leanly) get in on the action. If you’re currently dividing your time between other platforms, here’s some quick ways to position your publishing brand on Pinterest:
Grasp the Basics
Pinterest is [...]
AdaptWrite offers specialised social media and digital analysis for book publishers and authors.
Get Updates Direct to your Inboxsending...